About JF Scarves | Our Story

Founded in Kuwait in 2010, JF Scarves began with a focus on elevated headscarves and has since evolved into a contemporary women’s fashion brand with a distinctive point of view.

At the heart of JF is an understanding of the modern woman and the way she dresses — pieces that feel current yet effortless, refined yet wearable. With an emphasis on quality, fabric, fit and thoughtful detail, each collection is designed to make everyday dressing feel considered and distinctly JF.

Over the years, JF has grown alongside the women who wear it. What began with scarves has developed into a complete wardrobe of versatile separates, coordinated sets and statement pieces designed to move naturally between work, weekends and everything in between.

The Founder

JF Scarves was founded by Dr Jenan Fakhra, a practicing medical doctor whose passion for fashion and design led her to build the brand from the ground up in 2010.

Sixteen years later, she remains at the heart of JF — not only as its founder and owner, but as a hands-on designer involved in the creative direction and day-to-day evolution of the brand. Together with a dedicated team that has grown alongside JF, she continues to shape each new chapter while remaining closely connected to the women the brand dresses.

That personal involvement has been part of JF from the beginning. As the brand has grown, its philosophy has remained simple: to create pieces women genuinely want to wear — modern, confident and made to become part of their everyday lives.

JF Scarves — defining contemporary style since 2010.